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Priceline Coupons and William Shatner

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Welcome to our weekly feature of Canadian Heritage moments. This week we’re going to make an exception and create an ‘honorary’ Heritage Moment: William Shatner’s Priceline commercials. Shatner is of course a Canadian treasure: he’s most famously known as Captain James T. Kirk on Star Trek. He’s also the face of Priceline.com, an online booking company that has famous commercials that showcase Shatner at his looney best. As a part of his agreement to do commercials for Priceline, Shatner agreed to take shares in his company as payment. It’s estimated that he’s earned $600 million from his Priceline partnership, according to the Telegraph. That article from the Telegraph was written back in 2010, when Priceline.com’s stock was worth roughly $200/share. Today? In 2017, the stock is worth around $1700/share. That’s a lot of money. He could buy the Star Trek franchise for that kind of money! With so many commercials to choose from, we figured that we would choose one in which he costars with old friend, the late-great Leonard Nimoy: Seeing this commercial, I can’t help but wonder about what Shatner said to the notoriously-reclusive Nimoy as he called him up and asked him to be… Read the rest