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Priceline Coupons and William Shatner

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Welcome to our weekly feature of Canadian Heritage moments. This week we’re going to make an exception and create an ‘honorary’ Heritage Moment: William Shatner’s Priceline coupon commercials. Shatner is of course a Canadian treasure: he’s most famously known as Captain James T. Kirk on Star Trek. He’s also the face of Priceline.com, an online booking company that has famous commercials that showcase Shatner at his looney best. As a part of his agreement to do commercials for Priceline, Shatner agreed to take shares in his company as payment. It’s estimated that he’s earned $600 million from his Priceline partnership, according to the Telegraph. That article from the Telegraph was written back in 2010, when Priceline.com’s stock was worth roughly $200/share. Today? In 2017, the stock is worth around $1700/share. That’s a lot of money. He could buy the… Read the rest